Innovation Series

QR Code generators and Marketing Strategy Development

QR codes used as mobile tagging has started in Japan (2003) and since are implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information.

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The use of QR codes for mobile tagging was first used in Japan about seven years back. The technology has since been deployed in mobile marketing and is one of the fastest growing online marketing tools, especially in areas linked to mobile technologies. The platform offers many unique and highly effective Quick Response oriented actions that allow customers access to on demand information.  

QR code information and action flow 

The simplicity of using QR codes has been a key driver of its explosive growth. It is as simple as taking a picture with a mobile phone. The action triggers a scan that is deciphered and triggers a a download of content, messages of a link to a web site.

QR Codes – emerging trends

The growth of QR codes has been driven by remarkable growth in the penetration of mobilephones. The trend continues to gain momemtum. For example, teh search trend of QR codes worldwide, in the US and Canada has been growing dramatically since 2004.

Marketing with QR Codes

The key benefit of QR Codes is leveraging real time interest in a brand to translate the consumer's need for information into action. The solution is highly personalized, local and customizable. QR COdes are growing rapidly in the packaged goods sector as consumers walk down aisles and expect additional information about a product that goes well beyond the information on the product label. These actions can translate interest into purchase intention at the point of sale.

Emerging applications

An example of point of sale applications is the common process of browsing wines before purchase. 98% of wine are drunk within 30 minutes of the time of purchase. A consumer's typical decision pattern for wine is by Country/Variety/Brand/Year/Price. Often this information may lead to an expectation of additional "differentiators" or preferences. For example, a story about a WInery or a region may have a significant impact on consumers who travel often. Providing this information with  QR Code can translate into significant increases in consumer interest (and sales) as a result of a simple trigger for more information.

Apply QR Code strategies in your marketing plans

Contact Arcus for a presentation on trends and case studies of how QR Codes are being used by some of the most innovative and high growth companies in the world.

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