Healthcare and Life Sciences

Value through better ideas. Our commitment is to help our clients solve culture, operations and growth challenges.

Healthcare providers	Health plans	Life sciences
Hospitals and medical research centers	Commercial and government plans and pharmacy benefit managers	Pharmaceutical, biotechnology and research organizations

We advice life sciences and healthcare organizations on growth,operations and change. Our research includes interviews with over 200 CEOs of hospitals and over 500 interviews with CMO/CTO/CNO and frontline staff on challenges healthcare organizations face in delivery of superior patient care. We have also helped prescription, OTC, biotech organizations with their most challenging operations, people and growth strategies.

Territory Alignment & Sales Force Deployment

Implementing a sales force strategy through optimized field alignment requires better resource utilization and target coverage. The territory field alignment and deployment process needs to be designed to facilitate better change management and field buy-in.

Prescription Pharmaceuticals

We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.

OTC Medicines

We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.

Biotechnology

We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.

Medical Products and Diagnostics

The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new  marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.

Services

Consulting Services

Companies need to track competitive dynamics, regulatory changes, and advances in technology to compete and thrive in their sector. Trends indicate that only exceptional managerial discipline will help companies survive the turmoil ahead. We serve clients in five functional areas:

	Corporate Strategy – identifying opportunities and defining strategic direction for incremental growth through optimization of decision processes and best practices.
	Organization – maximize performance with optimization of people, processes and internal structures.
	Marketing – determining specific strategies to manage brand portfolios brands, ensure marketing spend effectiveness, and strengthening marketing capabilities.
	Customer Engagement – deeper market research, consumer insight, optimization of internal sales- related processes, team performance, channels, and capabilities to identify and grow the most profitable customer base.
	Operations – ensure best practice performance in processes, functions and optimization.

Data and analysis products

Illness Activity Notification program

The most comprehensive program of its kind, the Arcus Illness Activity Notification program (AIN) measures the total affected population with a specific illness at the national level down to 600 markets, health regions and hospital catchment areas. AIN provides critical status levels for each regional market area, reflecting seasonal severity and potential spread rate of illness throughout the year. With consumers only purchasing illness products when afflicted, this data is vital for maximizing ROI on promotions, marketing, product placement, and supply chain. The AIN program offers healthcare purchasing trends linked to contract renewals. Contact Arcus to subscribe to the AIN program.

Flexible and low cost market reports

Arcus offers flexible and low cost market reports taht are customized to meet each clients unique needs. For example, clients can select from 21,000 CCI codes for a 2-10 page market report.

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Procedure tracking

Arcus has a proprietary relational database of  over 21,000 health conditions., updated quarterly. In addition, the data includes over 18,000 physician billing codes with amounts billed by province and market. The most comprehensive program of its kind, the Arcus Procedure Tracking System (APTS) provides data that covers the top 300 medical conditions funded by healthcare programs. These conditions are tracked quarterly and are available for a fee per condition. Contact Arcus to subscribe to APTS.

Case Studies

• Marketing strategy increased share of eye care brand by 8% in 2 years.
• Online strategy and marketing tool increased customer loyalty
• Identified new vectors of growth for a brand with an aging customer base

Healthcare and Life Sciences Insights

• Patient Safety and Risk Management- A survey of 200 Healthcare organization CEOs on Technology, Management, Culture and Operational Challenges.
  Healthcare technology: Why its important to document and demonstrate value.
• Pharmaceutical sales: Challenge of access to physicians.
• New research on doctor detailing and ROI
• Territory Alignment & Sales Force Deployment through optimized field alignment
• Find out how the Zachman Framework can optimize your operations and lower costs.
• Contact us for a Lean Healthcare Certification course schedule

A recent study found that high prescribing physicians receive three to five times as many calls from sales reps as they did 10 years ago. Today’s pharmaceutical rep is vying with a massive army of competitors for diminishing physician time. Many sales reps even have to compete with others from their own company.

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Find out more about our customer satisfaction, strategy and market research services.