Healthcare and Life Sciences

Research and Strategy Services

 

Value through better ideas. Our commitment is to help our clients solve culture, operations and growth challenges. We advice life sciences and healthcare organizations on growth, operations and change management. Our research includes interviews with over 220 C-level executives, 1500 CMO/CTO/CNO and 2130 frontline staff on challenges healthcare organizations face in delivery of superior patient care. We have also helped prescription, OTC, biotech organizations with their most challenging operations, people and growth strategies.

Learn more about our services

Healthcare providers- Hospitals and medical research centers

Health plans- Commercial and government plans and pharmacy benefit managers

Life sciences- Pharmaceutical, biotechnology and research organizations

Services

 

Consulting Services
Data and Analysis Products

 

Consulting Services

Territory Alignment & Sales Force Deployment

Implementing a sales force strategy through optimized field alignment requires better resource utilization and target coverage. The territory field alignment and deployment process needs to be designed to facilitate better change management and field buy-in.

Medical distribution and market entry assessments

Arcus helps clients who are interested in market entry feasibility and in market assessments. These may include Canadian medical supply distribution consulting and identification of partners. Learn more about medical distribution and market entry services.

Prescription Pharmaceuticals
1

We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.

OTC Medicines
2

We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.

Biotechnology
4

We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.

Medical Products and Diagnostics
3

The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new  marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.

 

A recent study found that high prescribing physicians receive three to five times as many calls from sales reps as they did 10 years ago. Today’s pharmaceutical rep is vying with a massive army of competitors for diminishing physician time. Many sales reps even have to compete with others from their own company.

 

Click here for our Consulting service offering. 

 

Healthcare and Life Sciences Insights

Find out more about our customer satisfaction, strategy and market research services.

 

 

 

Contact us:

Merril Mascarenhas

Managing Partner

+1 (416) 710 2727

Email

Services

Growth

Organization

Operations

Corporate Strategy

Marketing

Customer Engagement

News

Collective Experience

Services

Client Successes

 

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value."

Vice President, Nikon