Healthcare and Life Sciences
Research and Strategy Services
through better ideas. Our commitment is to help our clients solve culture, operations and growth challenges. We advice life sciences and healthcare organizations on growth, operations and change management. Our research includes interviews with over 220 C-level executives, 1500 CMO/CTO/CNO and 2130 frontline staff on challenges healthcare organizations face in delivery of superior patient care. We have also helped prescription, OTC, biotech organizations with their most challenging operations, people and growth strategies.
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Healthcare providers- Hospitals and medical research centers
Health plans- Commercial and government plans and pharmacy benefit managers
Life sciences- Pharmaceutical, biotechnology and research
Territory Alignment & Sales Force Deployment
Implementing a sales force strategy through optimized field alignment requires better resource utilization and target coverage. The territory field alignment and deployment process needs to be designed to facilitate better change management and field buy-in.
Medical distribution and market entry assessments
Arcus helps clients who are interested in market entry feasibility and in market assessments. These may include Canadian medical supply distribution consulting and identification of partners. Learn more about medical distribution and market entry services.
We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.
We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.
We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.
Medical Products and Diagnostics
The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.
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Healthcare and Life Sciences Insights
Find out more about our customer satisfaction, strategy and market research services.