Healthcare and Life Sciences

Research and Strategy Services

 

Value through better ideas. Our commitment is to help our clients solve culture, operations and growth challenges. We advice life sciences and healthcare organizations on growth, operations and change management. Our research includes interviews with over 220 C-level executives, 1500 CMO/CTO/CNO and 2130 frontline staff on challenges healthcare organizations face in delivery of superior patient care. We have also helped prescription, OTC, biotech organizations with their most challenging operations, people and growth strategies.

Learn more about our services

Healthcare providers- Hospitals and medical research centers

Health plans- Commercial and government plans and pharmacy benefit managers

Life sciences- Pharmaceutical, biotechnology and research organizations

Services

 

Consulting Services	Data and Analysis Products
Corporate Strategy Organization Marketing Customer Engagement Operations Territory Alignment Sales Force Deployment	Data and analysis products Illness Activity Notification program Flexible and low cost market reports Procedure tracking Market reports Medical distribution Market entry

 

Consulting Services

Territory Alignment & Sales Force Deployment

Implementing a sales force strategy through optimized field alignment requires better resource utilization and target coverage. The territory field alignment and deployment process needs to be designed to facilitate better change management and field buy-in.

Medical distribution and market entry assessments

Arcus helps clients who are interested in market entry feasibility and in market assessments. These may include Canadian medical supply distribution consulting and identification of partners. Learn more about medical distribution and market entry services.

Prescription Pharmaceuticals

We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.

OTC Medicines

We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.

Biotechnology

We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.

Medical Products and Diagnostics

The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new  marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.

 

A recent study found that high prescribing physicians receive three to five times as many calls from sales reps as they did 10 years ago. Today’s pharmaceutical rep is vying with a massive army of competitors for diminishing physician time. Many sales reps even have to compete with others from their own company.

 

Click here for our Consulting service offering. 

 

Healthcare and Life Sciences Insights

• The future of healthcare- technologies that will change the way healthcare is delivered.
• Remote monitoring of patients with chronic problems, such as heart failure and diabetes, is growing.
• Patient Safety and Risk Management- A survey of 200 Healthcare organization CEOs on Technology, Management, Culture and Operational Challenges.

• The erosion of empathy for patients among physicians

• Healthcare technology: Why its important to document and demonstrate value.

• Pharmaceutical sales: Challenge of access to physicians.
• New research on doctor detailing and ROI
• Territory Alignment & Sales Force Deployment through optimized field alignment
• Find out how the Zachman Framework can optimize your operations and lower costs.
• Contact us for a Lean Healthcare Certification course schedule

Find out more about our customer satisfaction, strategy and market research services.