Healthcare organizations, Pharmaceuticals and Medical Products

Service offerings

   Our consultants draw upon years of direct, front-line experience 

   in a full range of industries. We help clients harness change and

   boost performance.

We work with diverse organizations, including OTC, Hospitals, health insurance providers, pharmaceuticals, medical equipment, diagnostics, devices and supplies, and biotechnology. We help clients address a full range of strategic, competitive, market research and marketing issues.

 

Healthcare organizations

We advice hospitals on culture change, change management and operations management. Our research includes interviews with over 200 CEOs of hospitals and over 500 interviews with CMO/CTO/CNO and frontline staff on challenges healthcare organizations face in delivery of superior patient care.

Prescription Pharmaceuticals

We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.

OTC Medicines

We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.

Biotechnology

We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.

Medical Products and Diagnostics

The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new  marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.

We invite you to learn more about us by exploring the links to the left. Need more information? Email us.

 

 

Contact us:

  Merril Mascarenhas

  Managing Partner

  (416) 710-2727

  merril@arcusgroup.ca

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Pharma Insight

Healthcare technology: Why its important to document and demonstrate value.

Pharmaceutical sales: Challenge of access to physicians.


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