Road tested marketing and sales strategies lead to better results.

 

Our focus is on leveraging our industry knowledge to identify surprising and relevant insights that can add substantial value on our clients businesses. Arcus is a corporate member of Canadian Marketing Association and the Market Research and Intelligence Association and follows MRIA research standards.

Consultants Case Studies Approach         Ideas

INSIGHT Patient Safety and Risk Management A survey of 200 Healthcare CEOs on Technology, Management and Operational Challenges. Arcus Green Marketing Study Despite the green-branding of products from grocery bags to toilet paper, only 17% of consumers are willing to pay a premium for green products and services. The business of Clutter A recent survey found that 84 per cent of consumers bought things in order to deal with the excessive amount of things they have bought. Why Consumers Prefer the Extremes Spending money is now, strangely, its own form of entertainment. Featured on the Canadian Marketing Association Website. Why setting up a customer advisory board makes sense They can provide real world insights into businesses. Research shows that, on average, only 27% of customers are advocates for a company's products and services.

Find out more about our customer satisfaction, strategy and market research services.

Our approach:

Step 1: This step involves a thorough analysis of your industry, competitive environment, customers, products and services and the buying process.

Sept 2: We will define the strategy that would best meet the needs of your target markets. After we identify a relevant marketing strategy and brand position, we will define the selling process based on in-market research and collective experience of the customer's buying process.

Step 3: We will define a pricing framework for the most profitable product and service mix based on insights generated in steps 1 and 2.

Step 4: We will provide directions for marketing tools that would resonate with your stakeholder groups. In step 4 we will also identify the most cost effective message delivery tools.

In an increasingly commoditized marketplace, companies want their products and services to stand out from the crowd. Hence, marketing and sales executives need to understand customer needs and value, establish a successful brand, acquire and retain profitable customers, and boost marketing efficiency, to name just a few of today's challenges. Knowledge development plus experience enables us to provide road-tested strategies in a rapidly evolving marketing environment.

Substantial resources and expertise: The Marketing & Sales Practice draws on best in class resources to build substantial, profitable growth through superior marketing. We bring highly experienced marketing professionals and state-of-the-art knowledge in sales, retail and product development, all closely connected to our industry and client expertise.

Relevant marketing and sales issues: We focus on the most relevant marketing issues – issues that reflect real-world concerns of business leaders. We ground our work in a thorough understanding of customers and their needs. Our scale of engagements keeps us at the forefront of marketplace developments. Our marketing process includes a comprehensive evaluation of all influencers of marketing strategy and profitable growth. We distil the challenges in each of the areas.

 

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