Arcus Business Management Consultants
 
 
  1 Consultants
  2 Case Studies
  2 Industry Practices
  2 Functional Practices
  2 Request a proposal

  Services

  2 Marketing Strategy

  2 Branding
  1 Customer Insights

  1 Market Research

  1 Customer Loyalty
  1 CRM

  1 Marketing Organization
  1 Marketing Effectiveness
  1 Pricing
  1 Sales Deployment
  Industries

  11 Financial Services

  1 Packaged Goods

  1 Energy
  1 Telecom
  1 Automotive
  1 Retail
  1 Insurance
  1 Healthcare
 
 

Marketing Strategy

Growth Strategies with Innovative Approaches.

             

The best marketing strategies are built on sound insights. These insights stem from proven marketing processes and collective experience of the marketing team across social media, online, mass and targeted marketing channels. By highlighting opportunities for growth and an in-depth and realistic  understanding of marketing  situations, a team can create effective strategies based on scenario building processes that provide measurable outcomes. Below are some of our services to help marketers deliver measurable business results.

  1 Marketing Strategy   1 CRM

  1 Branding

  1 Marketing Organization
  1 Customer Insights   1 Marketing Effectiveness

  1 Market Research

  1 Pricing

  1 Customer Loyalty

   11 Sales Deployment

Arcus offers a superior and rigorous process for growth compared to alternatives such as brand consultants, advertising agencies and research firms that companies use for strategy services.

Better than Brand Consultants: Arcus leverages our business experience in senior marketing positions on the client side with consumer insight mining process that is both innovate and proven to deliver deeper solutions to influence consumer purchase decisions.

Better than Advertising Agencies: Arcus offers a 360 degree view of "what is" and "what could be" for a brand experience, communication and creative strategies. Our solutions are practical and based on business decisions and in-market results.
 
Better than Market Research firms: Clients want a deeper interpretation of research data that can impact business decisions and deliver superior growth strategies. Our research methodologies are unique and based on the desired outcome- insights that can have a greater impact on revenue growth and profitability.
 

Focus on the Customer

Our strategic development process is based on a fundamental understanding of consumer insights and potentially unmet needs of customers. Over the past 3 years, Arcus has helped companies on over 150 strategy engagements in diverse industries.  Our thought leadership and on going in-market research provides us with the latest trends in industries and consumer behaviour.   

Customer engagement

An interview with Marilee Harris, Director of Marketing, Digital Security Controls Ltd. (Tyco International). Ms. Harris argues that innovation leadership is about knowing your customer base, their needs and wants and being prepared to engage them.

Market scenario planning

Our thorough understanding of market segments, consumer needs and functional tools enables us to measure consumer loyalty and here marketing investments would yield the most impact and ROI. Our expertise in brand building, market research, promotions, sales organization optimization and CRM helps us apply innovative ideas in our clients businesses, ideas that lead to better results.

 

Brand Strategy and Innovation

An interview with Mr. Geoff Craig, VP & GM, Brand Building, Unilever. Mr. Craig argues that leadership is about having a vision for innovation and creating a framework for action around the vision to allow partners and employees to pioneer new ways of working. 

 

We invite you to learn more about us by browsing this site, or by contacting Merril Mascarenhas at (416) 710-2727 or by email.