Deeper Customer Insights for More Effective Marketing Strategies.                        Our research confirms that the most profitable companies have a deeper understanding of their most profitable customers. These companies also integrate more drivers of success in their marketing strategies including- pricing, brand equity, market segmentation, sales channels, product benefits. Arcus focuses on understanding the key drivers of clients businesses, those that can increase ROI dramatically and provide sustained shareholder value after a client engagement is completed. We constantly research best practices in industries and functional areas to apply proven strategies in specific situations where their impact is potentially significant. Customer Insight: From Pop Culture to Peep Culture We have entered the age of "peep culture": a tell-all, show-all, know-all digital phenomenon that is dramatically altering notions of privacy, individuality, security, and even humanity. Some trends for social media strategies. Deeper Insights and Proven Strategies Our approach includes a deep understanding of our clients industry, business and competitors. We then focus on business challenges, goals and expectations. After an in-depth research in this phase, we identify relevant best practices and opportunities from our bank of market and industry research and collective experience. We apply a range of qualitative and quantitative research techniques to identify customer, prospect and organizational insights. The process may include best practice models such as multiple regression analyses for marketing strategies.  Brand Strategy and Innovation An interview with Mr. Geoff Craig, VP & GM, Brand Building, Unilever. Mr. Craig argues that leadership is about having a vision for innovation and creating a framework for action around the vision to allow partners and employees to pioneer new ways of working.  Executable strategies The bedrock of our approach on consulting engagements is executable strategies. To deliver against the promise of tangible results, we focus on relevant insights from our research, those that can address the goals of the engagement and deliver substantial long term value.          Increase customer conversion rates Attract profitable customers Identify trends and opportunities Determine allocation of resources to improve ROI Evaluate how customers react to specific brand messages Address competitive challenges            We invite you to learn more about us by browsing this site, or by contacting Merril Mascarenhas at (416) 710-2727 or by email.