MARKETING

Facts every CEO must know about Social Media

Today most CEOs are faced with many questions regarding Social Media. What is the ROI? Is it worth investing in? What are the tangible benefits? A lack of a persuasive business case has resulted in some inertia with regard to investing in the space.

GROWTH

Managing Change

CORNER OFFICE

C-Level view on strategic planning

Arcus talked to 1200 top executives about the challenges of leading and managing. The survey indicates strategic planning can be a frustrating exercise.

VIEW FROM THE TOP

Innovation and Technology

An interview with Mr. Victor Garcia, Chief Technology Officer of HP. He has a message for CEOs on collaboration, strategy and operationalizing innovation. He says most performance improvements will come from new technologies.

MARKETING

"Think Food" Strategy

Customer engagement and corporate cuture. An interview with Ms. Kathryn Fitzwilliam, Corporate Vice President, Marketing Resources. Ms. Fitzwilliam argues that first and foremost you need to make sure that people understand and support a shared objective.

STRATEGY

Sustainability

An interview with Ms. Charlotte Grezo, Group Director, Corporate Social Responsibility Strategy, Centrica plc. Ms. Grezo says the approach to CSR requires a balance between managing the risks with maximizing the positive consequences of doing business.

INNOVATION

Media

An interview with Mr. Roger Dunbar, VP Digital Media & Business Development at The Globe and Mail. Mr. Dunbar says innovation is not ideation. What you need is a structure wrapped around everything so that organizations can actually implement those ideas. 

CSR

Sustainable Business Strategies

GROWTH

Growth in a challenging market

Mr. Anthony Lacavera, CEO of Globalive Communications Corp. talks about Globalive's strategy for profitable and sustainable growth. 

MARKETING

Risk averse climate is eroding innovation in marketing

An Arcus Consulting Group survey of 430 senior marketing executives in Canada, conducted in March 2010, indicates that since the recession began, companies have adopted more cautious marketing strategies.

STRATEGY

What does it take to innovate?

Ms. Janine Keogh, VP- Consumer Insight & Strategy, Kraft Canada Inc.says innovation requires a simplfied framework. It requires a pervasive corporate culture, deeper customer insight and added value.

SUSTAINABILITY

Government policy can drive change

Senior executives want to see a structured and collaborative approach to government policy. A survey of 1,200 business leaders on sustainability, economic, environmental, and social performance.

STRATEGY

Engaging Sports Fans

Mr. Tom Anselmi, Executive Vice President & Chief Operating Officer, Maple Leaf Sports & Entertainment Ltd. says expectations of fans have continued to rise. Meeting these rising expectations requires a concerted effort to strengthen service and value.

EMPLOYEE ENGAGEMENT

Arcus Employee Motivator Score (EMS)

CUSTOMER SATISFACTION

The challenge of dissatisfied customers

Customers are bound to talk about their experiences. They are 10 times more likely to talk about bad experiences vs. good ones.

CORPORATE CULTURE

Highly Reliable Organizations (HROs)

Researchers believe a strong culture is the most critical underlying feature of their accomplishments.

CORPORATE STRATEGY

Role of Technology in Innovation

An interview with Ms. Marilee Harris, Director of Marketing at Digital Security Controls Ltd. (Tyco International). Ms. Harris says innovation leadership is all about culture, technology and customers.

CORPORATE STRATEGY

Seven Biggest Mistakes a Leader Can Make

Most leaders want to learn from others mistakes. Many agree that one of the biggest ones is to put self-interest ahead of the best interest of the institutions of the organizations they run.

GROWTH

5 steps to accelerate corporate growth

A focus on customer referrals, automation, new products and markets are the top drivers of growth.

SUSTAINABILITY

Best Practices in Sustainability Risk Management

A comprehensive program to identify, understand and manage risks provides greater certainty to employees and other stakeholders.

OPERATIONS

Trends in Business Transformation Strategies

Success Strategies for Differentiated Enterprises.

MANUFACTURING

Challenges Facing Canadian Manufacturers.

Managing complexity and increasing flexibility of operations. Arcus  survey of leaders of 200 manufacturing companies.

FINANCIAL SERVICES

Banks and Customer Advocates

Only 27% of bank customers are advocates today. The larger banks face the biggest organic growth challenge related to advocacy. 

MARKETING

Marketing in a recession

In a recession, consumers are likely to become cautious in their expenditures. But they don't always cut back. They tend to change the mix of brands purchased.

HEALTHCARE

Sales Deployment Strategies and Territory Alignment

High Prescribing physicians receive 3-5 times the sales calls they received ten years back. Today life science organizations are focusing their efforts on the most profitable markets.

MARKETING

Green Marketing Strategies

Only 17% of consumers are willing to pay a premium for green products and services. Marketers should consider a green strategy only if they can deliver on promises.

HEALTHCARE

Patient Safety Report

A disconnect between how patient safety is discussed and how it is actually defined. Many hospitals recognize the need for multifaceted change for improving patient safety.

HUMAN RESOURCES

Employee engagement and profitability

Even in today's soft economy, there's a competitive edge overlooked by many organizations: employee performance management.

RETAIL

Growth in a Recession

How consumption smoothing is changing the way retailers approach growth. All things constant this means consumers use savings as a tool to compensate when incomes are low to maintain living standards.

STRATEGY

Appreciative Inquiry

How appreciative Inquiry is changing the way companies search for the best in people, organizations, and the business environment.

PACKAGED GOODS

The Challenge of Dissatisfied Customers

Customers are bound to talk about their experiences. They are 10 times more likely to talk about bad experiences vs. good ones.

STRATEGY

Strategy is all About Implementation

Outcomes are most predictable when initiatives and competencies are aligned. Learn about our Strategic Planning Processes.

INNOVATION

Corporate Innovation Index

Benchmark your organization, process and program performance. Clients like Kraft Foods have leveraged the Innovation Index.

CLIMATE CHANGE

The Business of Climate Change

A survey of 1,200 business leaders on sustainable business practices. Grow profitably while engaging stakeholders.

MANAGEMENT

Best practices to build a great business.

Highly profitable companies and their practices.

By Francine Burel, Director, Performance Improvement

MARKETNG

Arcus Marketing Effectiveness Models

Arcus has created three popular matrices for Brand Strategic Planning, Marketing Effectiveness and Portfolio Performance.

LEADERSHIP

Trends in Leadership: Ambidextrous Leadership.

Today’s leading CEOs are going down a road business will travel. By David Johnston, Director, Change Management

HEALTHCARE

Healthcare technology trends

Why its important to document and demonstrate value.

By Merril Mascarenhas, Managing Partner, Strategy

TECHNOLOGY

Enterprise architecture

Roadmaps towards executing on the Enterprise Architecture. By Charles E. Côté PMP P.Eng, Director, Operations Strategy

TECHNOLOGY

Strategies for Differentiated Enterprise Communications.

Establish a sustainable long-term vision. By Charles E. Côté PMP P.Eng, Director, Operations Strategy

CHANGE MANAGEMENT

Successfully Managing the Rate of Change

A simple formula from the fastest growing companies.

By Francine Burel, Director, Performance Improvement

Healthcare

- Identified best practices in patient safety at over 450 hospitals

- Sales deployment strategy for a Fortune 500 life sciences company

Retail

- New merchandising and marketing strategy for grocery retailer

- Market potential assessment and analysis for a sports retailer

Packaged goods

- New business opportunities assessment and growth strategy

- Customer base assessment to identify the most profitable customers

Energy

- Strategy to restructure and growth the lubricants business

- Customer base assessment and growth strategy in heating segment

Pharmaceuticals

- Repositioned pharmaceutical brand to target new markets

- Sales deployment and optimization strategy for medical device

Leisure

- Assessment in the golf market for a retailer and growth strategy

- 10 year strategic plan for specific customer segments

Insurance

- Corporate and business unit strategy with innovation assessment

- Knowledge and Document management strategy

Manufacturing

- Growth strategy in 36 business segments

- Sales deployment assessment and optimization strategy