“Needless to say, there are many firms that provide research and strategy consulting services, but few can deliver the value demonstrated in performing the scope of analysis, strategies, product evaluations and practical recommendations. Your commitment and ease of doing business with your firm ensured that we had a sound basis to address our most challenging business decisions."
Mr. Peter Flattery
CEO, Healthcare Insurance Reciprocal of Canada
Innovation Series
A presentation on growth in a recession
In a recession, consumers are likely to become frugal and cautious in their expenditures. Past recessions have shown that marketers who have taken the approach of "going through this together" with their customers have been more successful at
maintaining share and revenue during a recession than their
competition. Not surprisingly, value driven brands tend to do better than brands positioned as premium.
Contact Arcus for a presentation on best practices.
Contact Arcus for a presentation of our research on leading practices and strategies to engage yoru most important customers.
Companies that target the middle income segment of the market are likely to face the greatest challenges in a recessionary economy. Marketers should brace for a challenging year ahead. The pressure for proven returns on marketing expenditures will increase. Marketers are likely to take a shorter term approach to advertising investments.
