Our Retail offering has helped several retailers understand their customers, develop customer acquisition strategies and build high-performance operations. Below is an overview of our experience and process to work with clients to deliver lasting value.

We serve clients in five functional areas:

	Corporate Strategy – identifying opportunities and defining strategic direction for incremental growth through optimization of decision processes and best practices.
	Organization – maximize performance with optimization of people, processes and internal structures.
	Marketing and Research – determining specific strategies to manage brand portfolios brands, ensure marketing spend effectiveness, and strenthening marketing capabilities.
	Customer Engagement – deeper market research, consumer insight, optimization of internal sales- related processes, team performance, channels, and capabilities to identify and grow the most profitable customer base.
	Operations – ensure best practice performance in processes, functions and optimization.

Growth in a Recession

Consumption smoothing refers to an individual’s preference to maintain a certain standard of living over time. All things constant this means an individual will use savings as a tool to compensate when incomes are low or save more when incomes are high thus “smoothing” their consumption patterns. 

Download the Arcus Retail Report for growth in a recession

 

Services

Strategy and Growth
We work with retail clients to capture substantial share of the value created by the industry, in part by accelerating growth through proven customer acquisition strategies, new formats, channels, and categories. As product lifecycles in retail shorten, it has become critical for retailers to look at new approaches to renewal. We help retailers design, and deliver high performance retail formats through best practices and processes

Marketing & Customer Experience
We focus on helping retailers create customer-centric operations that are positioned to reach the most profitable customers with stronger brands, more effective marketing communications, and durable customer relationship management.

Merchandising & Category Management
We help clients structure effective assortment and category strategies, while creating substantial improvements in merchandising and category management processes. We achieve these objectives by applying deep customer insights and retail knowledge.

Multichannel retailers
We work with multichannel retailers and pure play e-tailers to design strategies, improve operational performance, and put in place effective multichannel organizations and processes to optimize performance across channels.

Pricing & Promotions
Today it is more important for retailers to make effective pricing, promotion, and assortment decisions. Our integrated value driven approach helps retailers create integrated programs that cover promotions,private label, pricing, loyalty programs, range architecture, and value cues.

Client Success

The scope of work on this engagement included an attitude and usage study for a grocery retailer retailer. The market for frozen and dry foods has moved towards emerging ethnic cuisines linked to a premium for "rready to eat" foods, a move away from "ready to cook" and "cooking from scratch". Three dynamic food segments were identified with extensive qualitative research.

Consumer segment	Benefit	Concept	Share
Convenience seekers	Convenience	Food is Fuel	35%
Traditionals	Authentic, made at home	Scratch cookers	32%
Adventurers	New cuisine	Eat out often	33%

 

Find out how your company can address its performance challenges. We invite you to learn more about us by exploring the links to the left. Need more information? Email us.