Arcus Sustainability Study

Research methodology

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Arcus conducted one of Canada's largest surveys of senior executives on climate change in Feb, 2007, April 2008 and March 2009.

In total, 1,200 senior corporate executives took part in the survey in 6 provinces. A third of the
respondents were based in Ontario. Quotas were broken out as follows:


• Total – n= 1200
• n-200 Vancouver
• n-200 Calgary
• n-200 Toronto
• n-200 Ottawa
• n-200 Montreal
• n-200Atlantic Canada


• Arcus also conducted secondary research and in-depth interviews with thirty senior executives
from a range of industries and regions.


• Future surveys will be completed twice a year: January and June. An option to add proprietary
question- across all regions or to specific targets is available. 

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