Innovation and Insight

Books for business leaders


Change Management

Back in Fashion: How We're Reviving a British Icon

Stuart Rose

British Library CEO Lynne Brindley on Helping to Spur Business Innovation

Sarah Cliffe

Leading Change: Why Transformation Efforts Fail

John P. Kotter

Beating the Market with Customer Satisfaction

Christopher W. Hart

HBR Case Study: The Customers' Revenge

Dan Ariely

How Valuable Is Word of Mouth?

V. Kumar, J. Andrew Petersen, and Robert P. Leone

Northwestern Mutual's Ed Zore on Staying Relevant to Customers

Thomas A. Stewart

Service with a Very Big Smile

Forethought, May

Silo Busting: How to Execute on the Promise of Customer Focus

Ranjay Gulati

Understanding Customer Experience

Christopher Meyer and Andre Schwager

Work with Me

Simon J. Bell and Andreas B. Eisingerich

Decision Making

Hotter Heads Prevail

Andrew O'Connell

The Wisdom of (Expert) Crowds

Robert S. Duboff

THE BIG SHORT, by Michael Lewis

The people who saw the real estate crash coming and made billions from their foresight.

OUTLIERS, by Malcolm Gladwell

Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of "Blink" and "The Tipping Point."


HBR Case Study: Good Money After Bad?

John W. Mullins


Forethought Special Report: Climate Business, Business Climate

Ethics and Society

Beware of Bad Microcredit

Steve Beck and Tim Ogden

The Flaw in Customer Lifetime Value

Detlef Schoder

So You Think You Understand Revenues

Robert Shaw and Vincent-Wayne Mitchell

The Truth About Private Equity Performance

Oliver Gottschalg and Ludovic Phalippou

General Management

SWITCH, by Chip Heath and Dan Heath

How everyday people can effect transformative change at work and in life.

The Art of Designing Markets

Alvin E. Roth

The Next 20 Years: How Customer and Workforce Attitudes Will Evolve

Neil Howe and William Strauss

Who Owns the Long Term? Perspectives from Global Business Leaders

Maurice Lévy, Mike Eskew, Wulf H. Bernotat, and Marianne Barner


Cocreating Business's New Social Compact

Jeb Brugmann and C.K. Prahalad

Forward-Thinking Cultures

Mansour Javidan

China + India: The Power of Two

Tarun Khanna

Mao's Pervasive Influence on Chinese CEOs

Shaomin Li and Kuang S. Yeh

Nurturing Respect for IP in China

Georg von Krogh and Stefan


If Private Equity Sized Up Your Business

Robert C. Pozen

Reducing Directors' Legal Risk

Michael Klausner

THE WAY WE’RE WORKING ISN’T WORKING, by Tony Schwartz with Jean Gomes and Catherine McCarthy. Advice on re-energizing and re-engaging yourself on the job and off.

Health Care

What Health Consumers Want

Caroline Calkins and John Sviokla

Realizing the Promise of Personalized Medicine

Mara G. Aspinall and Richard G. Hamermesh

Human Resources

How Risky Is Overtime, Really?

Harris Allen and William Bunn, MD

How to Teach Pride in "Dirty Work"

Forethought, September

Making Relationships Work: A Conversation with Psychologist John M. Gottman

Diane Coutu

Munchausen at Work

Nathan Bennett

Women and the Labyrinth of Leadership

Alice H. Eagly and Linda L. Carli

Younger Women at the Top

Forethought, April

Innovation and Creativity

Breakthrough Thinking from Inside the Box

Kevin P. Coyne, Patricia Gorman Clifford, and Renée Dye

A Buyer's Guide to the Innovation Bazaar

Satish Nambisan and Mohanbir Sawhney

Eight Ways to Build Collaborative Teams

Lynda Gratton and Tamara J. Erickson

Innovate Faster by Melding Design and Strategy

Ravi Chhatpar

The Innovation Value Chain

Morten T. Hansen and Julian Birkinshaw

Is It Real? Can We Win? Is It Worth Doing?

George S. Day

Meet the Innovation Capitalist

Satish Nambisan and Mohanbir Sawhney

$152,000 for Your Thoughts

Gary Carini and Bill Townsend

Preparing for the Perfect Product Launch

James P. Hackett

The Value Captor's Process: Getting the Most out of Your New Business Ventures

Rita Gunther McGrath and Thomas Keil

The Knowledge-Creating Company

Ikujiro Nonaka

Becoming the Boss

Linda A. Hill

The Best Advice I Ever Got

Hans-Paul Bürkner

The Best Advice I Ever Got

Fred Carl, Jr.

Building a Leadership Brand

Dave Ulrich and Norm Smallwood

Management Development

Employees Get an Earful

Anders Gronstedt

Help Newly Hired Executives Adapt Quickly

Michael D. Watkins

Make Your Company a Talent Factory

Douglas A. Ready and Jay A. Conger

Managing People

Solve the Succession Crisis by Growing Inside-Outside Leaders

Joseph L. Bower

HBR Case Study: Off-Ramp–or Dead End?

Sharman Esarey and Arno Haslberger

Managing Technology

HBR Case Study: Too Far Ahead of the IT Curve?

John P. Glaser


SUPERFREAKONOMICS, by Steven D. Levitt and Stephen J. Dubner. A scholar and a journalist apply economic thinking to everything: the sequel.

Charge What Your Products Are Worth

Venkatesh Bala and Jason Gree

Companies and the Customers Who Hate Them

Gail McGovern and Youngme Moon

Even Commodities Have Customers

François M. Jacques

Getting Attention for Unrecognized Brands

Daniel G. Goldstein

Hidden Wealth in B2B Brands

James R. Gregory and Donald E. Sexton

If Brands Are Built over Years, Why Are They Managed over Quarters?

Leonard M. Lodish and Carl F. Mela

Quality Is in the Eye of the Beholder

Debanjan Mitra and Peter N. Golder

Sports Sponsorship to Rally the Home Team

Francis J. Farrelly and Stephen A. Greyser

Viral Marketing for the Real World

Duncan J. Watts and Jonah Peretti

Mergers and Acquisitions

Deals Without Delusions

Dan Lovallo, Patrick Viguerie, Robert Uhlaner, and John Horn

Human Due Diligence

David Harding and Ted Rouse

Rules to Acquire By

Bruce Nolop


Investigative Negotiation

Deepak Malhotra and Max H. Bazerman


Are Your Engineers Talking to One Another When They Should?

Manuel E. Sosa, Steven D. Eppinger, and Craig M. Rowles

Are You the Weakest Link in Your Company's Supply Chain?

Reuben E. Slone, John T. Mentzer, and J. Paul Dittmann

Break the Paper Jam in B2B Payments

Steve Berez and Arpan Sheth

High-Tech Ways to Keep Cupboards Full

Peter J. McGoldrick and Peter M. Barton

Improve Your Return on Returns

Andrew O'Connell

Lessons from the Leaders of Retail Loss Prevention

Adrian Beck and Colin Peacock

Make Your Back Office an Accelerator

Paul Rogers and Hernan Saenz

Pandemic Preparedness: Who's Your Weak Link?

George Abercrombie

Performing a Project Premortem

Gary Klein

The Process Audit

Michael Hammer

Selecting Management Tools Wisely

Darrell Rigby and Barbara Bilodeau

Organization and Culture

Avoiding Integrity Land Mines

Ben W. Heineman, Jr.

HBR Case Study: Why Didn't We Know?

Ralph Hasson

Inner Work Life: Understanding the Subtext of Business Performance

Teresa M. Amabile and Steven J. Kramer

A Larger Language for Business: A Conversation with David Whyte

Lisa Burrell

Promise-Based Management: The Essence of Execution

Donald N. Sull and Charles Spinosa

Reconcilable Differences

Jonathan Knowles and Richard Ettenson

Simple Rules for Making Alliances Work

Jonathan Hughes and Jeff Weiss

To Thine Own Staff Be Agreeable

Gary Davies and Rosa Chun

What It Means to Work Here

Tamara J. Erickson and Lynda Gratton

Why Employees Are Afraid to Speak

James R. Detert and Amy C. Edmondson

The Cost of Myopic Management

Natalie Mizik and Robert Jacobson

Higher Net Price–Or Bust

Paul Calthrop

Performance Measurement

Maximizing Your Return on People

Laurie Bassi and Daniel McMurrer

Productivity Is Killing American Enterprise

Henry Mintzberg

The Strategic Secret of Private Equity

Felix Barber and Michael Goold

Research and Development

Using the Balanced Scorecard as a Strategic Management System

Robert S. Kaplan and David P. Norton

Getting Unusual Suspects to Solve R&D Puzzles

Karim R. Lakhani and Lars Bo Jeppesen

Novartis's Great Leap of Trust: A Conversation with Daniel Vasella

Andrew O'Connell

Where More R&D Dollars Should Go

Jim Scinta

Risk Management

A Growing Focus on Preparedness

Darrell Rigby and Barbara Bilodeau

HBR Case Study: Boss, I Think Someone Stole Our Customer Data

Eric McNulty

HBR Case Study: The Dark Side of Customer Analytics

Thomas H. Davenport and Jeanne G. Harris

Reputation and Its Risks

Robert G. Eccles, Scott C. Newquist, and Roland Schatz

Scorched Earth: Will Environmental Risks in China Overwhelm Its Opportunities?

Elizabeth Economy and Kenneth Lieberthal


Managing Global Accounts

George S. Yip and Audrey J.M. Bink


Cognitive Fitness

Roderick Gilkey and Clint Kilts

Crisis at the Summit

George D. Parsons and Richard T. Pascale

Find the Gold in Toxic Feedback

Fernando Bartolomé and John Weeks

How Leaders Create and Use Networks

Herminia Ibarra and Mark Hunter

The Making of an Expert

K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely

Manage Your Energy, Not Your Time

Tony Schwartz and Catherine McCarthy

My Extreme MBA: A Conversation with Rory Stewart

Lew McCreary

Realizing What You're Made Of

Glenn E. Mangurian

Surviving Your New CEO

Kevin P. Coyne and Edward J. Coyne, Sr.

What to Ask the Person in the Mirror

Robert S. Kaplan

Strategy and Competition

TOO BIG TO FAIL, by Andrew Ross Sorkin

The 2008 financial implosion on Wall Street and in Washington, by a New York Times reporter and columnist.

The Battle for China's Good-Enough Market

Orit Gadiesh, Philip Leung, and Till Vestring

Competitive Advantage on a Warming Planet

Jonathan Lash and Fred Wellington

Finding Your Next Core Business

Chris Zook

The Four Principles of Enduring Success

Christian Stadler

How Managers' Everyday Decisions Create–or Destroy–Your Company's Strategy

Joseph L. Bower and Clark G. Gilbert

If You Love Your Information, Set It Free

David Weinberger

Managing Differences: The Central Challenge of Global Strategy

Pankaj Ghemawat

Managing Our Way to Economic Decline

Robert H. Hayes and William J. Abernathy

Mapping Your Competitive Position

Richard A. D'Aveni

Outdoor-Apparel Start-Up CEO Chris Van Dyke on New Ways to Feed Customers' Passions

Andrew O'Connell

Private Equity's Long View

Walter Kiechel III

A Road Map for Natural Capitalism

Amory B. Lovins, L. Hunter Lovins, and Paul Hawken

Set Up to Fail: A Conversation with Paul Ormerod

Gardiner Morse

Six Rules for Effective Forecasting

Paul Saffo

A Staged Solution to the Catch-22

Andrei Hagiu and Thomas Eisenmann

Strategic Insight in Three Circles

Joel E. Urbany and James H. Davis

Strategies to Crack Well-Guarded Markets

David J. Bryce and Jeffrey H. Dyer

Strategy Lessons from Left Field

José Santos

Take Your Third Move First

Jeff Cares and Jim Miskel

To Succeed in the Long Term, Focus on the Middle Term

Geoffrey A. Moore

The Upside of Falling Flat

Stefan Michel

The Wealth of African Nations

Vijay Mahajan

Which Levers Boost ROI?

Margeaux Cvar and John A. Quelch

CEOs Misperceive Top Teams' Performance

Richard M. Rosen and Fred Adair

The New Deal at the Top

Yves L. Doz and Mikko Kosonen

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