Arcus Sustainability Study
Business is reacting to reputation risk, not exploiting business opportunities
Consumer behaviour, environmental campaigns and investor demands are doing little to drive
change in this area, although the investor community is starting to adjust. Niche markets exist that
exploit carbon concerns, but the major factor motivating business is reputational. Some companies
say that customers have consideration for companies that lead on carbon issues. They also believe
that doing the “right thing” will have some sort of competitive advantage.
Please contact us for a presentation of key findings to your organization.
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