Arcus Sustainability Study
Reputation Related Risks and Opportunities
Although most consumers do not currently consider climate change to be a front-burner issue,
companies expect it to become a mainstream consumer concern in the near future. In part, climate
change is expected to gain visibility among consumers in the coming years through the impacts of
media reports on severe weather, increased regulations, political debate, and an increase in
products marketed as climate-friendly.
As climate change gains awareness among consumers,
companies expect to find themselves at a disadvantage if competitors manage to take the lead in
promoting a positive image for their brand on the issue. Although reputation damage from climate
change issues are considered difficult to quantify, companies in some sectors expect to lose market
share if they are seen to be behind competitors in addressing climate risks.
A number of companies
from a range of industries are already promoting themselves as environmentally friendly and,
specifically, climate change-friendly. Those successful at convincing consumers of their efforts to
mitigate climate risk have a higher expectation of increases in market share at the expense of those
companies seen as lagging in commitment.
Please contact us for a presentation of key findings to your organization.
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